Demand for non-alcoholic beverages is growing steadily as young people are increasingly moving away from alcohol. In addition to beer, various companies are launching products that allow you to enjoy alcohol without getting drunk, such as wine, highball, and chuhai, and non-alcoholic bars have also appeared. Experts believe the market will continue to grow, with the growing health consciousness that has spread due to the coronavirus pandemic as a tailwind.
The company started selling “Yowanai Lemondo” last year in response to the expansion of the non-alcoholic market. In addition to lemon juice, it uses a unique manufacturing method that adds spices used in gin to recreate the taste of an authentic lemon sour. The person in charge said with confidence,We are gaining acclaim by providing an authentic taste and way to enjoy alcohol even on days when we don’t drink or can’t drink.”
According to a survey by Suntory, the market size of non-alcoholic beverages in 2020 was 40.84 million cases (1 case = 24 bottles of 350ml), an increase of 2% from the previous year, an increase of about 40% from 10 years ago. .
Source: IT media business online
https://www.itmedia.co.jp/business/articles/2312/20/news080.html
