Daihatsu, why are there almost no purchase cancellations? Strong trust from people who buy even if fraud is discovered

Daihatsu Motor Co., Ltd., which has become a major social issue due to the discovery of fraud in its certification tests and the suspension of shipments of all its vehicle models, is reported to be forecasting an 80% drop in sales in February compared to the same month last year. . However, some are surprised by the fact that 20% of people are buying cars from Daihatsu, which has committed a major betrayal of consumer trust.

Last year, Daihatsu was exposed to fraud in its certification tests, and shipments of all vehicle models have been suspended. Although some shipments have resumed since late February, the Ministry of Land, Infrastructure, Transport and Tourism’s order to suspend shipments of popular models such as the Tanto light vehicle has not been lifted.

According to the third-party committee’s report, there were 174 fraudulent acts involving a total of 64 vehicle types. The oldest one was found to be fraudulent in 1989, and it became clear that distorted management had continued for more than 30 years. Sales volume in February is expected to be down 80% compared to the same month last year, but car writer Shojiro Kuwano analyzes the remaining 20% who still purchase Daihatsu cars as follows.

“It seems that most of the new Daihatsu cars registered since the beginning of this year have been delayed in shipping and registration due to fraud issues, even though they had already been ordered.Manufacturer officials According to what I heard from the company, there was a backlog of approximately 60,000 vehicles.So, rather than selling this year, the backlog of vehicles whose contracts and deliveries had been delayed since last year have finally been delivered to consumers. I think it is correct to say that the actual number of new units manufactured and sold is much lower than the announced number.”

Source: Business Journal

https://biz-journal.jp/company/post_377267.html

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