What is FamilyMart(“Famima”)
FamilyMart is an international convenience store chain based in Japan and was founded in 1973. FamilyMart is widely recognized as one of Japan’s three major convenience store chains, along with 7-Eleven and Lawson. In the convenience store industry, FamilyMart focuses on innovative products and services and improving customer experience, and is highly popular both domestically and internationally.
Analysis of FamilyMart
- Extensive store network
- Providing diverse products and services
- Introducing innovative technology
- Environmental consideration
Extensive store network
As of February 29, 2024, FamilyMart has a total of 24,078 stores, with 16,271 stores in Japan and 7,807 stores overseas (Family). This extensive network includes a significant presence not only in Japan but also in various countries across Asia, showcasing FamilyMart’s broad international reach. The region with the most substantial number of stores is Japan, reflecting the brand’s strong domestic presence and popularity.
Source: FamilyMart Official Site
https://www.family.co.jp/english/company/store.html
Providing diverse products and services
Product Diversity: We offer a wide variety of products and services, from food, daily necessities, and miscellaneous goods to financial services. This allows customers to meet various needs in one place.
Private Brand Products: FamilyMart’s unique private brand products have a good balance between quality and price and are highly praised by consumers. FamilyMart’s private brand (PB) products have a good balance between quality and price and are highly praised by consumers. These products were developed as FamilyMart’s own brands and span a wide range of categories, from food to daily necessities. Private brand products have a high cost performance compared to other brand products, so they are often chosen by customers as an economical option.
FamiChiki: One of FamilyMart’s private brand signature products, it is characterized by its juicy and fragrant taste. It is especially popular among convenience store foods and has many repeat customers.
Introducing innovative technology
FamilyMart is actively implementing innovative technologies such as digital payment systems and customer engagement through apps. This aims to improve customer experience and improve operational efficiency. FamiPay is FamilyMart’s unique electronic money payment service, available through the FamiPay app. By charging the app in advance, code payments can be made smoothly. In addition, by using FamiPay, you can receive benefits such as discounts on specific products and point redemption.
Environmental consideration
FamilyMart are also committed to fulfilling our social responsibilities through environmental protection initiatives and the provision of eco-friendly products. This is an attractive point for environmentally conscious consumers.
Position in the convenience store industry
Looking at the total store sales of the three major companies, Seven-Eleven, which has the largest market share, had 5,148.7 billion yen (4.0% increase), FamilyMart had 2,957.5 billion yen (4.1% increase), and Lawson had 2,029.5 billion yen. billion yen (4.0% increase). The total share increased by 0.3 points (pt) to 93.1%.
Source: Diamond Chain Store
https://diamond-rm.net/market/market-share/416130/#:~:text=%E5%A4%A7%E6%89%8B3%E7%A4%BE%E3%81%AE%E5%85%A8%E5%BA%97,%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%EF%BC%88pt%EF%BC%89%E5%A2%97%E5%8A%A0%E3%81%97%E3%81%9F%E3%80%82
FamilyMart will further promote the fusion of digital and real life to improve the customer experience. Online product ordering and in-store pickup services may be expanded. By promoting cashless payments, FamilyMart will continue to provide customers with a more convenient and smooth payment experience. The expansion of unique payment systems such as FamiPay is also expected.
