Starting February 13th, FamilyMart will be selling new products Tartar Sauce in Famichiki” (248 yen including tax) andTartar Sauce in Crispy Chicken” (188 yen including tax) in limited quantities. It is a revolutionary product with tartar sauce inside, and it took about three years from conception to completion through repeated trial and error. Food and beverage professionals tasted and reviewed both products, which the company confidently launched as a new era of Famichiki,” with no bias.”
Famichiki began in 2000 when Family Mart in Okinawa, which has a deep-rooted deep-fried food culture, began selling its own fried chicken. This became a hit, and the company’s headquarters began selling bone-in fried chicken, Furachiki,” nationwide, but there were opinions that bone-in fried chicken was difficult to eat, so in 2006 they released the boneless version of Famichiki, which is still loved today.
At that time, Kentucky Fried Chicken was the best in fried chicken. Since it was a blue ocean” with very few competitors, Famichiki’s popularity quickly expanded. In response to this, 7-Eleven began full-scale sales of fried chicken in 2007, and in 2009, Lawson launched “L Chiki”. A four-way chicken war intensified, including Kentucky.
Famichiki, the “original convenience store chicken,” sold over 2 billion servings in September last year, making it the number one selling product among all FamilyMart products. However, as mentioned earlier, as competition has become more intense, differentiating themselves from other companies has become a major issue.
Source: Business Journal
https://biz-journal.jp/company/post_375096.html
